The Capitola Mall is 46.16 acres in total and is located on the west side of 41 st Avenue between Clares Street and Capitola Road. The existing mall contains a total of 640,631 square feet of building area on 10 parcels and is surrounded by a mix of existing commercial development. 

The City of Capitola’s conceptual review process allows an applicant to receive preliminary, nonbinding input from the public and City Council, prior to submission of a formal permit application. The applicant, Merlone Geier Partners, sought preliminary feedback on a conceptual design for redevelopment of 31.44 acres of the 46.16-acre Capitola Mall with a mix of commercial, retail, and residential uses. As initially proposed, the project would demolish the main interior spine of the mall and Sears building and would introduce a mix of new retail and entertainment space (339,131 square feet) and 637 new dwelling units (784,074 square feet).